Odense Street Athletes is a calisthenics community in Odense. The community organizes weekly training events and unites calisthenics enthusiasts. The goal is to bring this sport to a higher level in Odense and create an active community in which members can work out together in the local outdoor fitness playgrounds. A group where people share their progress, knowledge, organize meetups, workshops, and motivate each other to achieve higher calisthenics results and skills.
I joined this community in August 2024 and soon became one of the organizers, where I share my marketing and business expertise. I help grow the community with graphical design and communication work. My tasks include coordinating the OSA calisthenics activities and engaging members in the events with social media posts. I’ve created the logo with Adobe Illustrator, take photos, film videos and designed the poster for hanging out around the city to promote the OSA community.
The biggest challenge is not to get many members in the group, but to get members who are an active part of the community and are willing to train together regularly and engage in group’s posts. Therefore, we set certain rules and prior membership questions that new community members have to follow or else they will be kicked due inactivity.
Odense, Denmark
2024 October – Current
CSR Innovative Solutions automates ESG and sustainability reporting to help companies meet the new EU ESRS compliance standards. The start-up is based in Odense, Denmark and it works with impactful sustainable projects around Europe. Their services use advanced data tools to streamline reporting, track emissions and improve transparency with data-based solutions while consulting businesses to implement effective sustainability strategies.
During a two-month internship, I developed and launched a WordPress site to promote CSR and sustainability services. My role included coordinating the marketing plan, web design, structure, landing page, content creation and copywriting. I handled cookie GDPR compliance, set up Google Analytics and Google Search Console for page indexing. Additionally, I optimised the site’s performance, SEO, enhanced security. Alongside building the website’s foundations, I also worked on improving the startup’s communication through newsletters, blogs and other content.
I simplified complex CSR concepts and EU regulations into engaging content/message, ensured GDPR compliance and optimised SEO under a tight deadline. Balancing performance, data collection and security with an appealing corporate design required quick decision-making, an action plan and collaboration with the team, ultimately resulting in a website that effectively promoted the organisation’s initiatives and prepared the start-up for its early stage development.
I deepened my understanding of EU sustainable actions and new legislation while gaining insights into the sustainable tech industry. I learnt to optimise complex concepts alongside SEO and gained analytical skills. This experience enhanced my adaptability and time management skills, alongside my technical proficiency in WordPress for web design, performance optimisation and security. Collaboration with the team further refined my communication abilities, preparing me for future project planning and execution.
At Coworking Plus, Odense, Denmark
2023 November – 2023 December
TechStack Nordic was a software consulting firm in Odense, Denmark, functioning as a subsidiary of the Mulava start-up. The company specialised in providing custom B2B software consultancy and development services, focusing on mobile apps, systems integration, cloud solutions, data collection & analysis and IT security.
As a sole marketer in the team, I designed a one-page WordPress corporate style website and incorporated lead generation design features. Additionally, I coordinated a marketing plan, social media content calendar and created SoMe content. Within a short time, I grew ~230 followers on LinkedIn from scratch. I also monitored the performance of the company’s LinkedIn page, which increased the firm’s online presence, credibility and reach.
One key challenge was designing a user-friendly one-page website that captured leads. I addressed this challenge by conducting user experience research to identify human behaviour patterns, optimising design and incorporating clear calls to action. Another challenge involved growing a LinkedIn page from scratch within a structured, timely prepared, and consistent marketing content calendar. I overcame this by collaborating with the team to brainstorm ideas and analyse audience insights, ensuring our LinkedIn page content resonated with our target audience and drove growth effectively.
I deepened my understanding of user experience design and improved graphic design skills. I honed my skills in developing social media strategy and content calendars. This experience enhanced my project management abilities, particularly in coordinating team and content calendars. It also refined my analytical skills in monitoring SoMe performance metrics to optimise online engagement and reach.
At Coworking Plus, Odense, Denmark
2023 February – 2023 May
Mulava, an innovative SaaS start-up based in Odense, Denmark, aimed to redefine task management with a flexible, advanced software solution. Established in 2021, Mulava focused on streamlining communication and coordination for individuals and businesses, offering tools for efficient task handling across diverse industries. With features such as task automation, coordination/cross-organization in teams, documentation and customizable templates, the platform was designed to simplify complex workflows and enhance productivity and data insights.
In my part-time role as a marketing assistant, I gained hands-on experience in crafting and executing a lead-generation-focused marketing strategy. I developed and optimised website pages on WordPress, integrated CRM systems, and enhanced customer service through a live chatbot. My responsibilities included website building, setting up/monitoring Google Analytics, and implementing GDPR compliance for data privacy. I worked across various tasks, from SEO and performance optimisations to copywriting, visual brand and content creation, in-app UI/UX testing and improving in-app onboarding experiences. Additionally, I managed LinkedIn content, researched and built customer journey maps, and designed email signatures for employees. Moreover, I coordinated project timelines to adapt to the start-up’s dynamic needs.
One of the main challenges I faced was building and optimizing the company website despite lacking prior hands-on experience in web development. This situation pushed me to use theoretical knowledge from my university studies in practical applications, particularly as I adapted to tools like WordPress and integrated CRM systems. My focus was on creating a streamlined user experience, communication, customer onboarding, enhancing SEO, and ensuring GDPR compliance to uphold data privacy. Furthermore, I had to balance the demands of data collection, customer service improvements, and project management, which required effective time management and prioritization. Overcoming these challenges not only deepened my understanding of digital marketing but also enabled me to successfully deliver a website that aligned with the company’s goals for lead generation and user engagement.
During my time at Mulava, I transformed challenges into valuable learning experiences, honing my skills in digital marketing and web development. By immersing myself in hands-on projects, I gained a practical understanding of tools like WordPress and CRM systems, which enhanced my technical proficiency. My focus on user experience, SEO optimisation and GDPR compliance not only strengthened my analytical abilities but also deepened my commitment to data privacy. Additionally, I learnt the importance of effective time management and prioritisation, balancing various demands while maintaining project timelines. This multifaceted experience has equipped me with a robust skill set and a passion for driving meaningful customer engagement in the digital landscape.
At Coworking Plus, Odense, Denmark
2022 July – 2023 August
Dania Academy Hybrid degrees studies were certified by Danish Government and focused to apply theory to practice in online classes. The course provided different business programmes mainly targeting students outside of EU in Asia, South America and Africa. The programmes were taught in English with a mixture of an online learning approach and in person semester meetings in Singapore. This education was based by applying theory in practise methodology. Teachers were providing students with online lessons, some pre-recorded. During corona pandemic, the course was stopped and the budgeting was cut that resulted in the course shutdown.
My role was a Marketing Management intern, where I was responsible for content and social media presence, mostly on YouTube. I have worked with video editing and graphic design software, mostly Adobe Premiere Pro, Adobe After Effects and Photoshop. I produced educational videos both internally and externally. The learning materials were used mainly by students inside the organization. Some learning material was created as a course promotion on YouTube. Produced and published 10 animated educational videos on business models and trends named “Learning bits”. I also delved into animating videos with Animaker and utilizing early AI voiceovers. I also did channel optimizations, metatags, keyword optimization, thumbnails, SEO and, lastly, video scripts.
I had to learn how to animate videos and be more proficient with video editing software. I was editing to ~3 videos a week. It was a fast-paced content creation environment where I had to quickly produce quality content, working most of the time independently. I had to learn how to organize my files well, as I had many recorded sessions from lecturers about different subjects and other learning material.
At Dania Academy, Viborg, Denmark
2021 January – 2021 April
